Most Valentine's Day cards (83%) are purchased by women. However, the number of cards purchased by men (currently 17%) is gradually rising, thought by some sources to be due to the fact that men often purchase two cards for their significant others...an amusing one and the obligatory romantic one which they believe is expected of them.
Half of all consumers prefer to receive a humorous Valentine, followed by a romantic greeting (31%) and then a more risque form of card (8.2%). More than one-third of women (36%) and 26% of males prefer to receive a romantic Valentine. 13% of males prefer a more sexy Valentine, whereas only 3.5% of women prefer this variety of card.
February 14 is the most important holiday for florists, accounting for 32% of annual sales.
73% of people who buy flowers to send on Valentine's Day are male...only 27% are female.
California produces 60% of American roses, but the vast majority sold on Valentine's Day in the United States are imported...mostly from South America.
Approximately 110 million roses...the majority of them being red...will be sold and delivered within a three-day time period during the Valentine's Day celebrations.
36% of males and 28% of females put off their Valentine's Day shopping until February 14 or the day before...64% of consumers will plan to do their shopping a week or more prior to the date.
Males tend to spend more money on Valentine's Day gifts than do females and are more likely to buy big-ticket items...the average amount spent being $95.00.
Approximately 3% of pet owners will give a Valentine's Day gift to their pet.
Alexander Graham Bell applied for his patent on the telephone on Valentine's Day in 1876.
The chief colors associated with Valentine's Day are pink, red and white. Pink is a delicate, almost innocent shade of red and is also connected with Saint Valentine, whose burial was said to have caused the pink almond tree to blossom. Red is a symbol of warmth and feeling...the color of the heart, while white represents purity and faith . . . a faith between two who love each other.
*trivia provided by www.novareinna.com